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Vic Rivera

It seems like yesterday I’d found the first AdrianGale CD Feel the Fire. It was an unabashed nod to the rock and roll of the late 80’s and early 90’s. I guess the correct phrase is melodic rock - which is better than being labelled a hair band. Fast forward a couple of years, and the band is back in action with their third full length CD appropriately titled >>CRUNCH<<. Third time was the charm for the boys, as it’s by far the best of the >>bunch<< (oh am I ever on today, give me five!), and sadly most likely the last, barring the eventual release of their live album, and the obligatory "best of" album.

Being a first a fan, and second a man with a website, I figured I'd see if I could fire some questions off to Vic Rivera - the band's principle songwriter and guitarist. It took a while for the planets and our schedules to align, but eventually it all came together. A big thanks to Vic for taking some time to play the home version of "an interview with banophernalia.com" otherwise known as the world’s most unprofessional web portal (here endeth the sucking up portion of the interview).

I guess I’ll get right to it, and ask the hard stuff first and then move to the fun stuff

Read on ...

adriangale.com | banophernalia.com AdrianGale reviews

So Vic, how did the whole AdrianGale thing come together? I'm guessing that when it was conceived it was as a studio band given the nature of Jamie's involvement.

(Vic Rivera) AdrianGale as you know evolved from an earlier incarnation of the band with a different lineup. I was the only holdover from the original incarnation; in that group of players, I was basically just playing sideman, with the hope of being a contributing songwriter at some point. It wasn't to be and everyone went on their separate ways but I stayed in touch with Kivel intermittently. When Kivel met Jamie in the spring of 2000 he knew that I had material tucked away and immediately thought of pairing Jamie and I together and we built everything around that. The rest is history.

You're a hell of a player, and considering AG is primarily a studio band, why the other gunslingers? It's not like you weren't already pulling double duty playing drums and guitar, why not all the guitars?

(Vic Rivera) Thanks for the compliment! I've always wanted to further myself in both fields so I have been playing both instruments since my teens, and over the last two years I have also become a pretty solid bassist as well. I endeavour on recording and releasing material sometime with me playing all of the instruments…I have done it before and sometimes it is really nice to play with yourself (ha ha). As to why the other players: we always wanted to present that this was more a band than a solo project, thus we hired the players to flesh it out, although those who played aside from myself largely (except for soloists) largely stuck to what I had written for the songs.

John Kivel - how cool is this guy? I mean really, from what I've read about the guy he seems to know how to run a small label.

(Vic Rivera) John is a champion of hard rock and he was really taken aback by the major labels' abandonment of his favourite music. So he took it upon himself to do what he had to and start his label in order to keep it going, in whatever limited capacity this market can sustain. Without him and others like him, the music of the underground rock scene (who would have ever thought we would be underground?) would not get heard.

Under the Hood was a real treat, I know the whole unplugged thing has been pretty much beaten to death, but it sounds like it was a blast - was it as much fun as it sounds like?

(Vic Rivera) Oh yeah, it was a total blast. We tracked the whole thing at (former AdrianGale guitarist) Eddie Campbell's home studio, which is right next door to my own place (and home studio). We basically did the whole thing in a few days and it was very relaxed - lots of fun. Eddie's bedroom, in particular, is acoustically perfect and Jamie did a splendid job tracking his vox in there.

Speaking of the e.p. the bootleg tracks from Spain - are you telling me that no one had the foresight to record one of your ultra rare appearances from the board?

(Vic Rivera) Two things were working against us there. One, the language barrier between us and the soundperson (despite my Puerto Rican heritage I am not terribly fluent in Spanish) and two, by the time we got out ducks in a row speaking to each other, we discovered the tape machine was not working. But don't worry - we have a true live CD in the can that we will be releasing so you can more properly hear what we sound like live.

Still on the subject of the live tracks from the e.p. it sounds like the audience was really receptive to your stuff, does not being able to tour or work the band ever bug you - even a little.

(Vic Rivera) Oh yeah - best crowd I have ever played to! As far as not being able to tour or play more...geographically we are literally in different states and we have different schedules so we've never really been able to hook up much, aside from a few isolated appearances and the recording of the records. Believe it or not, it doesn't bug me too much at all! Having said that, playing out for the fans is always a treat, whenever the opportunity arises.

Okay, I've been kind of dancing around this, but I may as well just blurt it out. What's the deal with Jamie Rowe? I've read a bunch of stuff about him only being a hired gun, this is the last time he'll record with AdrianGale … on and on. It seems like the timing couldn't be worse, the album has only recently come out, and it's like he's wanting to bury the thing. A casual glance through the credits, shows him as a pretty involved hired gun. What's your take on this whole thing with Jamie distancing himself from the band?

(Vic Rivera) I know that there has been a lot of speculation as to Jamie's involvement. As far as I was concerned, he was more than just a "hired gun"…but the reality is that this is has always been more of a studio venture than a gigging band, so in essence we're ALL hired guns - LOL. In no way does this invalidate what AdrianGale has been about: to bring the music I've written on my own and with Jamie to the melodic rock market. Even though, barring a miracle, >>CRUNCH<< is the last studio effort from AdrianGale, I'd say we've left a pretty good bunch of tunes and a lasting legacy in our niche market. (So get out there and get it while you can! LOL) That is something we can all walk away with, holding our heads high.

Keep in mind that there is still life left in the AdrianGale catalogue ... we're finally going to get around to releasing LIVE PROGRAM shortly and eventually there will be a compilation of our best material (with some ancillary unreleased music) that will make its way into the hands of the fans!

It has been great ... but I'm not done yet! Ive got plenty of music left in me and you are going to see a number of projects involving yours truly in the not too distant future.

Winding up this segment, let me assure you on good authority that Jamie is extremely proud of his involvement with AdrianGale. His tastes may pull him in another direction, but I know there is no intention on his part to slag what we've done…this is pretty much where we knew we were going to stop the AdrianGale train anyway. I think if people read his recent words carefully, they will see that he really is proud of what we have accomplished, but that he is pursuing his own endeavours that were moving along the whole time. He has all my blessings. He's the most gifted singer I have ever worked with, he is a dear friend (more a brother than anything else), we remain in touch and close to this day and I am certain that our paths will cross again musically at some point.

On >>CRUNCH<< Scott "Riffmeister" Miller plugged in, and boy howdy he's a solid player - but Vic, who had final say on the flat hollow tone, or is that his "thing"?

(Vic Rivera) One thing we were really trying to do with this record was pull out all the stops on the production. To that end, we wanted to make distinct the differences (tonally and stylistically) between the soloing of Scott and I. Basically, he uses a much more processed tone than I do (I generally just plug in and go) so yeah, that's pretty much his "thing". It might not be a tone I would use but it does give a pretty good contrast between us. Even without looking at the credits, you know he's the "new kid on the block" because his tone and style stand out from the style I have establishing in my soloing, which had increased in volume with each of the first two records.

>>CRUNCH<< is arguably your best CD to date, how has the reaction been so far - in terms of sales how has it been moving.

(Vic Rivera) Right out of the chute, the reviews, sales and reaction to this record eclipsed all of our previous efforts. We couldn't wait to unleash it on the market because, if I may humbly venture, we knew that we had a real gem on our hands. Though you can never predict what a market reaction is going to be, we were reasonably certain that it would go over well - and we're thrilled that it has!

Speaking of sales and availability - how cool is it that and labels like Kivel are able to make a go and produce high quality product without having the traditional product channels?

(Vic Rivera) In this day and age, with the technology available conceivably ANYBODY could put together a product that surpasses anything you have heard from back in the day... having said that it still takes a bit of know-how to work said technology. Kivel seems to line up some great talent behind the scenes most of the time, in particular a gentleman named Alex Salz who has mixed and mastered the whole AdrianGale catalogue and has really helped me to become a better producer and engineer in my own right. He's amazing - and an amazing guy too!

You're a pretty good writer, why go back in time and create melodic / hard rock? It's not like you're flogging your old catalogue and trying to recapture your glory days from 15 years ago.

(Vic Rivera) It's a matter of taste more than anything else. "Old School" hard rock has always been my thing, even though my tastes to run to many diverse corners. I think if you listen to the progression in sound and songwriting over the records, I've tried to incorporate a lot of more contemporary elements (5-string bass, heavier riffs, nifty production tricks, strong thematic material) to keep it sounding fresh.

yum, canary!How long did you have to practice in front of a mirror to get that cool Eddie Van Halenish "cat that ate the canary" grin down pact?

(Vic Rivera) Ha! If I has a dime for every time someone told me that ... I'd have a dollar in my pocket right now. LOL No, seriously - I've had than comparison more times than I can count! No practice needed - that's my natural, instinctive smile happening!

There are a lot of really great songs on >>CRUNCH<< and it doesn't take a rocket scientist to figure out that there's something deeply personal about Without a Moments Notice. I personally find it much more powerful knowing you're writing about something that happened in your back yard. As someone a coast and a country away, it takes on an almost surreal element, and when I read the album notes, before hearing the song I'm not sure what I expected - cheesy? Powerful song - were you worried that people would write this off as another in a long line of 911 songs?

(Vic Rivera) September 11, 2001 was a pivotal world moment that affected so many people in so many different ways. For me, it was the single most moving experience of my life outside of my son being born….talk about extremes on the opposite scale. The tragedy is what got the ball rolling on that song, but for me it also highlighted the incredible swiftness in which life can take a turn for the worst - and it made me think of many of the things that can happen to alter our lives. So I put is all into that one song and only referenced the tragic day of 9/11 in one passing line. For me, writing this song was part of the healing process; but my intention is for the song to have different meanings for different people. Judging from the feedback I have received thus far, it seems that it has accomplished that purpose….I hope that everyone can come away from listening to that song with a renewed sense of what life is all about. As I wrote in the last coda before the final chorus: "Be sure to live each day as if it were your last - and leave the past behind you."

Okay, you're locked in a room with Randy Newman, Elvis Costello, and Burt Bacharach. You just happen to have your guitar and a tape recorder with you - what would you do?

(Vic Rivera) Besides pinching myself to make sure I'm not dreaming and I am indeed in the same room with these monster writers? I'd suggest something in the key of E and go along for the ride with these fellas and hope to hell I could measure up!

What's playing at the moment in your CD player?

(Vic Rivera) The new Papa Roach - almost non-stop. What a BLINDINGLY brilliant CD. Also, the debut from Story Of The Year. Another brilliant disc. Shania Twain - UP. Haven't taken it out since it was released. Higher and Voice of Reason from Harem Scarem. Three Days Grace - KILLER.

Are you a Gibson or Fender guy - and why?

(Vic Rivera) Both are world class instruments and I'd love to own a Les Paul one day (I already have a Strat) but I am addicted to the Music Man Axis (former Eddie Van Halen model). I've not played a finer instrument that has felt more comfortable in my hands. Truly killer guitar!

What song do you wish you'd written?

(Vic Rivera) Anything by the great Harry Hess/Pete Lesperance combo. Anything by Dianne Warren!

In your opinion, who's the most overrated act out there currently?

(Vic Rivera) I don't really like to consider anyone as "overrated". If someone out there is digging on a person or an act making music, then they have served their purpose!

AdrianGale can't be taking up all of your time, what does a typical day look like for you (if you say "Sunny" I'll have to shoot myself, or someone who looks like me)

(Vic Rivera) (Since we don't want you shooting yourself) Hazy? heh heh

If music could pay the bills exclusively at the moment it would be all I would be doing but in today's environment a day job is necessary. I've had the good foresight to never quit my job in the field of law so that pretty much takes care of the bulk of my bills and income (plus makes sure I have health insurance for my son and I)….having said that, I have seen a slight increase in my capital over the years on account of my music and, on account of the opportunities I now have in front of me afforded by my time in AdrianGale, it looks like things are moving up. You never know, I still might be able to make a full-time living out of music yet

If you had the chance to play with the Rolling Stones would you ask Keith to tune his freaking guitar before going on stage?

(Vic Rivera) If I EVER had the chance to play with the Rolling Stones, I doubt that I would do anything but genuflect in front of the masters!

The coward's question (you know the one that attempts to make up for my lack of imagination trying to come up with a one sided conversation). What question should I have asked you to make this interview truly worth your time? And assuming I'd asked that brilliant earth-shattering question, what would your answer be.

(Vic Rivera) I dunno - I think you've done a great job with your questions! I really hope that I have answered all of your questions to your liking.

All I have to add is that I want to pass a BIG thanks to everyone who has made this a fun ride so far…the fans, the players, the executives, the press. Without you all, none of this would be what it is. You have my sincere gratitude!

Once again thanks to Vic Rivera (a man who should be more famous than he is) for taking the time to play. I was really impressed by the quality of his answer, and it was worth the wait. Not to mention that he comes across as a class act. Note to the younger kids out there: TAKE NOTES being all pissed off and rude makes you sound like an idiot.

For more information check out either Kivel Records, or AdrianGale.com

Jevon the Tall
banopernalia.com
December 2004

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